Side Delights enhances the ‘Grown Where it Matters’ program and website
with a new tool to help shoppers find their favorite side dish
Side Delights announced today the launch of their new store locator function on the Grown Where it Matters website.
In addition to information on the Side Delights portfolio of potato products, the website directs consumers to healthy eating highlights, potato nutrition facts, sustainable farming, and a behind-the-scenes look at the individual farms of the Fresh Solutions Network. Now, shoppers can also see which retailers carry Side Delights.
‘Grown Where It Matters’ kicked off in October 2019 as consumers became increasingly interested in growing practices, harvests, and the role sustainability plays in the production cycle. The multi-media program included immersive 360° VR videos, a podcast series, and social media platforms. The website was created to incorporate the ‘Grown Where It Matters’ content with Side Delights’ Time for What Matters’ campaign, which reminds consumers that America’s favorite vegetable can be made quickly and easily, freeing up time for what matters most.
As the site’s newest function, the store locator identifies retail chains that carry Side Delights by state. The feature makes it easy for shoppers to locate their favorite side dish brand in stores and is supported by a robust social media program directed to consumers. “The ‘Grown Where It Matters’ page brings to life the brand promise of quality, the importance of locally grown produce, and the promise of convenience for consumers,” noted Kathleen Triou, president & CEO of Fresh Solutions Network. “Adding a ‘Where to Find Us’ section to the site closes the search loop with consumers making the purchase that much more easy.”
Side Delights products are available in popular varieties (bagged & bulk), fresh-cut, organic, gourmet, convenience, and potato kits. For more information visit www.GrownWhereitMatters.com or www.sidedelights.com.
Michael Family Farms is a 4th generation family potato business, focused on partnering with retailers and foodservice to deliver the highest quality, innovative, and freshest potatoes to our consumers. We grow, pack, and ship our potatoes to feed you – our neighbors.Contact Us